Marketing Director
Haelixa is a pioneering company delivering a bulletproof DNA-based traceability solution to mark and trace products across global supply chains. From recycled fibres to luxury textiles and jewelry, we enable brands to verify origin and authenticity claims with a forensic science-backed approach. Our technology is trusted by leading global fashion, textile, and jewelry companies.
We are entering a high-growth phase and are seeking an experienced Marketing Director to lead our global activities, positioning Haelixa as the platform for in-product traceability. Your role will blend creative brand building with hands-on commercial impact.
Start as soon as possible or other mutually agreed date.
Objectives of the role:
- Collaborate closely with sales, operations and technology teams to uncover insights that shape impactful marketing and branding strategies.
- Supercharge lead generation and build a robust, high-quality sales pipeline in both established and untapped markets.
- Amplify brand visibility and thought leadership, tracking and leveraging performance metrics that drive measurable growth.
- Establish Haelixa as the go-to authority in traceability through powerful, consistent thought leadership and brand storytelling.
Your responsibilities:
Brand & Storytelling
- Elevate Haelixa’s brand, refining our value proposition and go-to-market positioning.
- Drive high-quality content creation across channels — from thought-leadership articles and social media campaigns to press releases and customer success stories.
- Keep our website, marketing assets, and digital presence fresh, compelling, and conversion-focused.
Events, PR & Industry Presence
- Put Haelixa on the map at the right industry events — whether speaking on stage, hosting roundtables, or leading panels.
- Build trusted relationships with media and industry networks to secure top-tier coverage and thought leadership.
- Identify and leverage opportunities to expand our reach into new markets and audiences.
Growth & Sales Enablement
- Partner closely with sales to generate and qualify leads in existing and emerging markets.
- Introduce Haelixa to prospective customers through impactful presentations, meetings, and demos.
- Manage CRM data and sales tools to ensure our pipeline is healthy, accurate, and growing.
- Provide the sales team and customers with marketing resources that close deals — from co-branded materials to strategic campaign support.
Qualifications:
- 8+ years of experience in B2B marketing, ideally in fashion, textiles or luxury industry.
- Proven success in brand building, lead generation, and sales enablement.
- Strong experience in managing multi-channel marketing campaigns, events, and public relations.
- Excellent written and verbal communication skills in English (German or any other language is a plus).
- Comfortable working in a fast-paced, high-growth environment.
What we offer:
- A leadership role in a mission-driven deep-tech company shaping the future of transparent supply chains.
- Opportunity to work directly with leading global brands in fashion, textiles and luxury
- Flexible hybrid work model based in Zurich/Kemptthal
- Competitive salary and performance-based incentives.
Are you interested in joining us? We look forward to meeting you!
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