Marketing Director

Haelixa is a pioneering company delivering a bulletproof DNA-based traceability solution to mark and trace products across global supply chains. From recycled fibres to luxury textiles and jewelry, we enable brands to verify origin and authenticity claims with a forensic science-backed approach. Our technology is trusted by leading global fashion, textile, and jewelry companies.

We are entering a high-growth phase and are seeking an experienced Marketing Director to lead our global activities, positioning Haelixa as the platform for in-product traceability. Your role will blend creative brand building with hands-on commercial impact.

Start as soon as possible or other mutually agreed date.

Objectives of the role:

Collaborate closely with sales, operations and technology teams to uncover insights that shape impactful marketing and branding strategies.

Supercharge lead generation and build a robust, high-quality sales pipeline in both established and untapped markets.

Amplify brand visibility and thought leadership, tracking and leveraging performance metrics that drive measurable growth.

Establish Haelixa as the go-to authority in traceability through powerful, consistent thought leadership and brand storytelling.

Your responsibilities:

Brand & Storytelling

Elevate Haelixa’s brand, refining our value proposition and go-to-market positioning.

Drive high-quality content creation across channels — from thought-leadership articles and social media campaigns to press releases and customer success stories.

Keep our website, marketing assets, and digital presence fresh, compelling, and conversion-focused.

Events, PR & Industry Presence

Put Haelixa on the map at the right industry events — whether speaking on stage, hosting roundtables, or leading panels.

Build trusted relationships with media and industry networks to secure top-tier coverage and thought leadership.

Identify and leverage opportunities to expand our reach into new markets and audiences.

Growth & Sales Enablement

Partner closely with sales to generate and qualify leads in existing and emerging markets.

Introduce Haelixa to prospective customers through impactful presentations, meetings, and demos.

Manage CRM data and sales tools to ensure our pipeline is healthy, accurate, and growing.

Provide the sales team and customers with marketing resources that close deals — from co-branded materials to strategic campaign support.

Qualifications:

8+ years of experience in B2B marketing, ideally in fashion, textiles or luxury industry.
Proven success in brand building, lead generation, and sales enablement.
Strong experience in managing multi-channel marketing campaigns, events, and public relations.
Excellent written and verbal communication skills in English (German or any other language is a plus).
Comfortable working in a fast-paced, high-growth environment.

What we offer:

A leadership role in a mission-driven deep-tech company shaping the future of transparent supply chains.
Opportunity to work directly with leading global brands in fashion, textiles and luxury
Flexible hybrid work model based in Zurich/Kemptthal
Competitive salary and performance-based incentives.

Are you interested in joining us? We look forward to meeting you!

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Haelixa AG

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Marketing Director