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Senior Specialist – Social Copywriter (FTC – Parental Leave Cover)
Locations: Zurich, London
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Marketing
In short
Social media is central to the On brand, a key touchpoint for connecting with our communities in a genuine way and communicating our mission of ‘Igniting the human spirit through movement.’ We are looking for a social-first copywriter to join the Global Social Media team on a fixed-term contract to cover maternity leave.
The Global Social Media team is structured into dedicated teams to ensure expertise across all areas of our channels. In this role, you’ll collaborate closely with the team driving our campaigns and projects, as well as the team leading our storytelling on entertainment platforms like YouTube and TikTok.
Reporting to the Social Media Lead – Publishing & Operations, you’ll play a pivotal role in shaping our tone of voice, bringing both campaign narratives and platform-specific storytelling to life through copy, and ensuring that every piece of content across our channels feels uniquely On.
We’re looking for someone who is naturally curious, highly creative, and passionate about the role copy plays in social. You’ll bring fresh ideas, experiment with new ways of storytelling, and have the drive to shape engaging, platform-native copy that sparks conversations and connects with our communities.
Your Mission
- Own social copy and tone of voice across all On social platforms, including Instagram, TikTok, X, Pinterest, YouTube and Strava, ensuring it’s consistent, compelling, and tailored to each channel.
- Bring brand stories to life through sharp, creative copy for campaigns, athlete storytelling, product launches, and real-time reactive sporting moments looking to engage new and existing audiences.
- Collaborate closely with teams across campaigns, entertainment platforms, and social engagement to develop innovative, social-first narratives that connect with our communities.
- Use data and insights from the Social Campaigns and Analytics team to optimize copy and test new approaches, pushing boundaries in how we engage online.
- Work cross-functionally with stakeholders across marketing, creative, regional teams and the wider copywriting department to ensure social copy supports wider brand objectives.
- Stay on the pulse of social trends, platform developments, and cultural moments-proactively finding ways to adapt On’s tone to keep us ahead.
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Your story
- 5 years’ experience in social media copywriting, content, or editorial roles, ideally within sportswear, lifestyle, fashion or related industries (agency or in-house).
- Proven ability to write engaging, scroll-stopping copy across short-form, long-form, reactive, and campaign content.
- Strong understanding of brand voice and tone, with the ability to adapt style for different audiences.
- Deep understanding of social media platforms, from TikTok trends to Instagram storytelling, you know how to write for each format natively.
- Familiarity with running, tennis, and outdoor sports is a plus, as this knowledge helps bring context and relevance to reactive copywriting (not mandatory).
- Comfortable working in a fast-paced, global environment, balancing creativity with operational efficiency.
- Highly collaborative, but also able to work independently and manage multiple projects simultaneously.
