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Senior Specialist - Media & Performance Marketing Analyst
Locations: Zurich, Berlin
Apply for this roleEcommerceEcommerce
In short
As a Senior Specialist - Media & Performance Marketing Analyst, you will play a pivotal role in shaping On’s global customer acquisition strategy. Working very closely within the Digital Marketing team, you will be responsible for driving data-informed decision-making about budget allocation, developing robust frameworks for campaign measurement, and deriving audience insights. Your mission: to transform data into actionable strategies that enhance customer onboarding, accelerate growth, and fuel long-term retention.
Working cross-functionally with teams such as Acquisition & Activation, Membership, Content, Brand, Digital Product, and Retail, you'll bring analytical depth and strategic vision to the heart of our marketing operations. This is a high-impact role where your insights will directly influence how we reach and retain customers globally.
Your Mission
- Act as a strategic thought partner to the Digital Marketing team by building marketing analytics frameworks and campaign health measurement models across DTC channels
- Identify gaps and growth opportunities through data-driven analysis, collaborating with cross-functional stakeholders in tech, product, and marketing to improve audience targeting, campaign strategy, and spend efficiency
- Drive customer acquisition strategy by analyzing the performance of marketing channels, developing data-driven audience segmentation in close partnership with Data Science Team, and optimizing campaign lifecycle strategies using actionable insights
- Support test-and-learn initiatives by implementing robust experimentation and measurement frameworks (e.g., A/B testing) and conducting marketing performance analyses (e.g., marketing mix modeling), in close collaboration with the Data Science and Machine Learning team. Use insights to inform investment allocation and strategic planning
- Monitor and report on performance across acquisition, retention, and lifecycle campaigns using KPIs such as CLV, ROAS, CPA, and engagement rates, providing regular updates to business stakeholders
- Leverage customer behavior and transactional data to uncover insights that inform personalization, identify new touchpoints, and enhance customer journeys across channels
- Develop and own the measurement framework for both performance and brand campaigns, continuously refining KPIs and methodologies to track marketing effectiveness and drive business impact
- Effectively communicate findings and strategic recommendations to senior stakeholders through clear storytelling, impactful data visualizations, and executive-ready dashboards and reports
Your story
- You bring 6+ years of experience in a strategic marketing analytics or performance marketing analytics role, ideally within a Media Agency or DTC business
- You have proven success in partnering with Digital Marketing teams to transform customer data into strategic initiatives
- You are adept at navigating ambiguity, using data to diagnose challenges and identify high-impact opportunities
- You have strong expertise in experimentation, audience segmentation, targeting, and marketing data enrichment, with a track record of improving acquisition quality and retention
- You have a solid foundation in statistics, with hands-on experience applying statistical testing methods (e.g., hypothesis testing, confidence intervals, p-values, lift analysis) to ensure robustness and validity in experimentation and marketing performance measurement
- You have experience working with advanced analytics models such as customer lifetime value (CLV), marketing mix modeling (MMM), and propensity scoring
- You have a deep understanding of marketing technology stacks and platforms (e.g., Clarisight, Amplitude etc)
- You are skilled in SQL, Python, or R for data manipulation, and fluent in visualization tools such as Looker, Tableau or Power BI
- You have excellent communication skills—you can simplify complex data into clear, actionable insights for both technical and non-technical audiences
- You thrive in a collaborative, high-growth environment, managing multiple projects while maintaining an eye for detail and strategic vision
